Heading 1

Subheading – Why should I care?

Important Tips

  1. Use an image which supports the text (& vice versa)
  2. Unsplash (great place to start for images)
  3. Freepik (if you can’t find on unsplash – try here)
  4. Shutterstock (perfect for very specific businesses)
  5. Crop your Hero Image to around 1600 x 900 px on Fotor.
  6. Plan your images accordingly – think about where you’ll put your text.
  7. Ensure text is visible with enough contrast by using overlay colours, gradients or text shadows.

About/Mission/Story

Explain your story about your company. What you plan to do, Who you plan to help. How many customers you’ve served. How long you’ve been in business. If you are a team of one – don’t worry! tell them they will get to work 1-on-1 with you. What’s your mission? How are you different? What do you specialise in?

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Services

Services/Products

What services or products you offer? If it’s a product, then list out the top 3 benefits and expand how it helps them. You can also link these to another page with further explanation. Having internal links to other pages – helps pass link juice to your other pages which help those pages to rank higher in search.

Free Tutorials

Free videos to learn the exact process to build a beautiful yet effective website.

Free Support

Drop a comment and I’ll normally get back to you within 24 hours. Test me.

Using custom icons and illustrations is going to take your website from a 6/10 to an 8/10.

  1. Get custom icons done on fiverr from $10.
  2. Flaticon
  3. Undraw (completely free illustrations)

Tip: ensure the icons are the same style, line width and size. Either keep it neutral coloured or use the colours from your colour palette.

Free Resources

Get all the resources, templates and tips to create a website and become a freelancer.

Process/How it Works

Describing how your process works or how to create something will help your customers understand the value in your product or service. It also helps eliminate fear of the unknown and the content helps you get found in search.

Understanding

Learn about your audience, competition and one-self.

Wireframe

Learn about your audience, competition and one-self.

Build

Learn about your audience, competition and one-self.

Design

Learn about your audience, competition and one-self.

Typography

Learn about your audience, competition and one-self.

Colours

Learn about your audience, competition and one-self.

Images

Learn about your audience, competition and one-self.

Details & Depth

Learn about your audience, competition and one-self.

Layouts

Learn about your audience, competition and one-self.

SEO

Learn about your audience, competition and one-self.

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Examples of Work/Gallery/Before & After

Your customers want to see work that you’ve done. This could be a before and after. It could be a portfolio. Or it could be a case study.

Testimonials

Let your visitors know that you can be trusted with reviews from happy clients. If you don’t have testimonials, offer free work or discounted work.

Optional Title

Testimonial content

John Smith
CEO
X-corporation

FAQ

This helps your customers find answers, without asking. Saves you time and also the customers time. It’s a must have for any website.

Call to Action

In each of the sections above we are educating and building trust with your visitors so that they want your product or service. Now that they are ready, make it easy for them with a call to action.